Wednesday, January 18, 2012

It's More Fun In The Philippines


                A country rich of natural resources, hospitable people, a dozen of tourist spots all over the archipelago, what could the Philippines could ask for more? Suited in the South East Asia lies a tropical country packed with beautiful landscapes and full of hot spots to visit with.

                Philippines are one of the world’s rich in natural resources and also on biodiversity. In fact, the underground river in Puerto Princesa, Palawan was chosen to be one of the worlds “7 Wonders of Nature”. The year 2011 is really a remarkable year for the Philippines and now this year, 2012, is a another milestone.

                Spearheaded by the Department of Tourism (DOT), introduced their new tourism campaign slogan, “It’s More Fun in the Philippines”. The tourism campaign slogan (Its More Fun in the Philippines) of the Department of Tourism was a trending topic on twitter before it was officially launched and criticism was around on the social networking site saying that the slogan is a plagiarize one and just the same as the Switzerland which the head of the tourism campaign clarified that it was just a coincidence. The tourism slogan of Switzerland, “It’s More Fun in the Switzerland”, was almost a 61 year old slogan because it was created for almost 6 centuries ago, or to be specific, 1951.

                Well, let’s talk about the positive side. Students’ from known universities in Cagayan de Oro answered the question if the new tourism campaign slogan can engulf more tourists and here are their opinions:

image from Google
Marvelous Bencio said “Oh! Yes of course. If the tourist will swiftly to hear that slogan, they will become interested in seeing our beautiful places here and they will expect some fun here in our country. That slogan will make the tourist zealous in going here into our country”

Anonymous said “Yes, because by their slogan, they can make the tourist imagine what is in the Philippines and by their imagination, the tourist can feel the fun and excitement here in our country”

Pearl Therese Aton said “Yes, because Filipinos will be able to share the things that makes Philippines “fun”. Tourists will be then interested to come and visit. Indeed, there’s no other place that’s more fun than the Philippines.

Basically, a positive energy opposes negative energy and like the annotations of our dear fellow men, there are still not that satisfied with the slogan, here are those.

“I don’t think that it can attract the people. How can it be more fun here if there are lots of tragedies happen? Tourist would hesitate to come because of the news such as flashfloods, landslide and other”
“For me, the term that they use is not the appropriate words to describe Philippines. Because, when you say ‘it’s more fun’, that connotes negative side on our country, maybe because you can hear the word fun from the young ones only and the tourists that are coming here in our country are not only for vacation but also for their business matters”

 “No, totally not attractive, since our country is suffering for a typhoon trauma so what’s the essence of having fun in the Philippines, We might just discouraging the tourists …. For me, it’s more pleasant to use a slogan like ‘It’s Priceless to Enjoy Philippines’, it catches more attention to our tourists.”

                Agreements and contradictions on the slogan are one of the hot topics as for now but we don’t hold the future, “malay natin”. As for now, let’s just support DOT’s slogan because in that way because we are connected by a common bond and that is “UNITY” which makes the Philippines more FUN.

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